Correct

造势

/ zàoshì / 
Strokes

Definition

to boost support or interest/to campaign/to promote

Example

As a Verb

build up the momentum

1
Lìyòng
利用
guǎnggào
广告
wéi
为
xīn
新
chǎnpǐn
产品
zàoshì
造势

use advertisements to promote a new product